Although most people associate Chevrolet's ever-popular Corvette with speed and athleticism, the Corvette also now shows off its support for ending breast cancer with a bold pink color scheme. Corvette has partnered with the American Cancer Society in an effort to combat breast cancer. For the duo's 15-year collaboration, Chevrolet is debuting a bold pink Corvette for the upcoming annual NASCAR Cup Series.
Chevrolet and the American Cancer Society Combine Forces
For 15 years, Chevrolet has supported the “Making Strides Against Breast Cancer” initiative launched by the American Cancer Society. To demonstrate its ongoing support for the program, Chevrolet has designed a bold pink Corvette that will serve as the official pace vehicle for upcoming NASCAR Cup Series races at Martinsville Speedway and Talladega Superspeedway. Chevrolet's goal with introducing the pink Corvette as the official NASCAR pace vehicle is to raise awareness of the American Cancer Society's campaign and inspire fans to become involved in helping combat breast cancer. Chevrolet will also contribute to the “Making Strides Against Breast Cancer” initiative with donations. For every caution lap that the pink Corvette takes in both upcoming NASCAR races, Chevrolet will donate $500 to breast cancer awareness. The company will donate up to $25,000. Additionally, Chevrolet will also donate $1,500 for every Team Chevy driver who places in the top 10 spots in both NASCAR races. Chevrolet will donate up to $25,000 for its top-placing Team Chevy drivers in the NASCAR events.
In 2024, Chevrolet's race vehicle raised nearly $19,000 for the American Cancer Society based on the number of caution laps completed. Last year's race vehicle was recently auctioned off, with all proceeds from the sale benefiting the American Cancer Society.
About “Making Strides Against Breast Cancer”
The “Making Strides Against Breast Cancer” initiative is the largest breast cancer awareness campaign in the country. Along with NASCAR races, the initiative also offers other opportunities for people to get involved, raise awareness, and make donations, including organized walks nationwide. The initiative is designed to benefit breast cancer survivors, their caregivers, and family members of individuals diagnosed with breast cancer. Along with providing financial support to individuals and their families, the initiative aims to foster a community that brings together breast cancer survivors.
About Chevrolet
Chevrolet is recognized as one of the top car manufacturers in the US. Chevrolet's line of vehicles includes a diverse range spanning from sedans to trucks. The company focuses on safety, technology, and innovation.
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